• Customer Mission: It all starts here…We are passionate about the outdoors, and helping to create memorable outdoor experiences. Our commitment is to exceed the expectations of our customers through the provision of an unmatched shopping experience, defined by superior service, value, and quality products.

• Employee Mission: Our employees will be provided with a supportive atmosphere where they are challenged, rewarded, and have the opportunity to grow personally and professionally. We will endeavour to make Grouse River Outfitters the best place they have ever worked. We will define our success in this mission by creating an environment where each individual is challenged to grow beyond their own expectations, and a work environment that affords the pursuit of balance between family, life, work, and a love for the outdoors.

• Community Mission: Both the natural environment and the communities in which we operate are vitally important to the lives of our customers, and employees. Through donations of time, money, and service we will continually support and promote awareness of initiatives that assist both the outdoor sporting community and the local communities in which we live and work.

• Simplicity: On all levels, our business will be built around our customers; our relations based on a foundation of service, passion, and excellence.

At Grouse River we're all about keeping it simple and so we stand behind what we do with a single goal; your absolute satisfaction with the products and service we provide.  We call it the Grouse River GRantee and it's a promise that myself and every one of our employees is 100% committed to.  I hope your shopping experience with us exceeds your expectations and that your next trip afield is a memorable one.

Sincerely,
               
               Glenn Fallis - President