Mission Statement

Our Mission

We are passionate about the outdoors and helping to create memorable outdoor experiences. Our commitment is to exceed the expectations of our customers through the provision of an unmatched shopping experience, comprised of superior service, value and quality products.

Our employees will be provided with a supportive atmosphere where they are challenged, rewarded and have the opportunity to grow personally and professionally. We will endeavor to make Grouse River the best place they have ever worked. We will define our success in this mission by creating an environment where each individual is challenged to grow beyond their own expectations and a work environment that affords the pursuit of balance between family, life, work and a love for the outdoors.

Both the natural environment and the communities in which we operate are vitally important to the lives of our customers and employees. Through donations of time, money and service we will continually support and promote awareness of initiatives that assist both the outdoor sporting community and the local communities in which we live and work.

On all levels, our business will be built around our customers; our relations based on a foundation of service, passion and excellence.